New and Ready-to-Eat: Culinary-Inspired Salad Kits and Kale Caesar Powermeal® Bowl

SAN JUAN BAUTISTA, Calif. – (July 29, 2015) – Earthbound Farm, the nation’s leading grower of organic produce, launched several new, certified organic, ready-to-eat products just in time for summer celebrations and outdoor adventures. Three new organic salad kitsKale Caesar, Sun-Washed Mediterranean and Garden Party – take familiar salad flavors with premium ingredients and give them a fresh, delicious and all-organic twist; and the organic Kale Caesar PowerMeal® Bowl is the fourth and newest flavor in the popular line of plant-based, single-serve bowls.“Quick, convenient and simple meals should not be boring! Food boredom can lead to overeating or wanting a treat after the meal,” said Ashley Koff, Registered Dietitian for Earthbound Farm. “The new Earthbound Farm organic Salad Kits are anything but boring – they are a perfect marriage of convenient, delicious and nutritious – the three things I look for in meals and snacks. Their new organic Kale Caesar PowerMeal Bowl is packed with a variety of important nutrients from plants that anyone can quickly assemble for a tasty main meal. It’s perfect for a lunch on the go, an outdoor adventure or a picnic.”Developed with Earthbound Farm’s Executive Chef Sarah LaCasse, the one-of-a-kind, all-organic “Classic Salads for the Modern Palate” offer bold flavors with tender leafy greens, gourmet dressings and premium toppings that make it easy to round out any meal with a delicious, nutritious salad.

  • Organic Kale Caesar Salad Kit (Rich & Spicy) includes tender baby kale, crunchy red and green cabbage and sweet shredded carrots packaged together with roasted sunflower seeds, flavorful aged Parmesan cheese, crunchy multi-grain croutons and a spicy lite Caesar dressing.
  • Organic Sun-Washed Mediterranean Salad Kit (Savory & Tangy) is composed of earthy spinach, peppery arugula and bitter radicchio packaged together with chewy sun-dried tomatoes, crunchy roasted chickpeas, tangy feta cheese and a Greek dressing with sun-dried tomatoes and Kalamata olives.
  • Organic Garden Party Salad Kit (Festive & Fruit Forward) includes spring mix and Asian greens together with chewy, mildly tart dried wild blueberries and cranberries, zesty feta cheese and a slightly sweet raspberry-balsamic vinaigrette.

Earthbound Farm Organic Kale Caesar PowerMeal BowlThe only all-organic salad bowl kits on the market, the new Kale Caesar PowerMeal Bowl expands the line with a contemporary twist on the traditional Caesar Salad. This best-in-class bowl is complete with hearty and nutrient-dense baby kale, red and green cabbage and sweet shredded carrots packaged together with roasted sunflower seeds, tangy aged Parmesan cheese, crunchy multi grain croutons and a spicy lite Caesar dressing.Like all Earthbound Farm products, the Salad Kits and PowerMeal Bowls include produce grown in accordance with the company’s industry-leading food safety and organic integrity programs, and all items are certified organic.Earthbound Farm’s Classic Salad Kits for the Modern Palate (9-10 oz. bags) are available now with a SRP of $4.99-$5.99. Each kit offers two and a half to three servings, compared to other salad kits offering only two servings per package.Earthbound Farm’s PowerMeal Bowls (4.93-5.58 oz. clamshells made from recycled plastic bottles) are shipping now with a suggested retail price (SRP) of $4.99. All bowls range from 200-300 calories with 5-10 grams of protein per bowl.For product coupons in addition to tips and recipes for happier, healthier living, sign up for Organic Bound, Earthbound Farm’s web-based magazine and newsletter.


About Earthbound Farm
Earthbound Farm, based in San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, herbs and snacks, Earthbound offers an array of tasty and nutritious food with the goal of making a healthy difference in the way America eats. Whether fresh, frozen, dried or packaged, for 30 years Earthbound has specialized in growing food from the soil organically, fostering the health and harmony of the ecosystem. Earthbound Farm is a WhiteWave Foods company. For more information, visit Earthbound on Facebook and follow @earthboundfarm on Twitter.